Guest writer: Margaret Wolfe...
Have you spent hours middling and re-wording your Google search to put together your doula business plan? Maybe you have a grand vision and just need a little jump-start to get you going.
Here are some tips for jump-starting your business with a stellar doula business plan.
1.Do the hard work! Make sure you put in the time to develop a mission for your business. This should be an overview of how you want to make an impact on your clients before and during their births.
2.Develop your brand and logo- This is crucial if you intend to set up a business with some kind of store virtually/brick-n-mortar. Make sure your brand and logo represent exactly who you are and what you believe in. Make sure to have a consistent brand. Make sure to add points of interest in your description that make your business unique to your brand.
3. Come up with a description of how your business will be run. Will you run it yourself (sole proprietorship, LLC, partnership or corporation). With this, unfortunately, comes taxes, so you’ll want to make sure you have this ironed out.
4.Come up with long-term goals for your business this might include extra services you offer with your doula business (cooking for the new couple, knitting a baby hat, cleaning service, nannying, breastfeeding class etc. Make sure when you’re coming up with this to really zero in your market You could charge extra for this.
5. Finally, to the fun part, start your business whether it have a physical location or a site online. It’s important to create a clear description of your business and find ways to attract your specific niche. Developing your business might include finding a location or investing in a site. Fun fact: you can write off several things that pertain to your business as deductions on your taxes!
These are proven five steps for jumpstarting your successful doula business.
I hope you find them helpful! - Margaret Wolfe...
Julie speaking here - If you need a template for this - you can find free stuff inside my book Doing business the Doula Way which has recently been updated.
Go to this amazon link (not affiliate marketing): https://www.amazon.com/Doing-Business-Doula-Way-3rd/dp/B0B1HXV8JC/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1683310701&sr=8-1
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Juliana Larsen is the author of the Catholic Doula Blog.