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    • About >
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     Catholic Doula Blog by Julie Larsen or guest writers

Reasons to launch your own doula business and train to become a doula... by La'Anna

9/16/2025

 
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Thinking about launching your own doula business? Here are some valuable insights to help you succeed, which we also implement ourselves!
Website: 
First and foremost, having a website is crucial; it serves as a constant presence that can reach a wider audience than word-of-mouth alone.
Pricing: 
Be the expert doula. Additionally, it's important to maintain your worth and ensure a sustainable income. Instead of discounting your services, consider enhancing your offerings by adding value, such as including a free lactation class or meditation tracks. This approach not only preserves your pricing but also provides clients with more for their investment.
Relationships:
Third, prioritize building relationships over accumulating material items. Clients appreciate your undivided attention and genuine engagement more than welcome packs filled with freebies. Focus on listening and asking thoughtful questions during consultations, as this connection is what ultimately leads to securing clients.
Modern Doula - Use Technology: 
In today's world, technology offers incredible resources for small businesses, so take advantage of it! There are numerous affordable tools available that can help you streamline your operations and reduce paper usage. We enjoy discussing the benefits of going paperless with fellow doulas, and our clients appreciate it too. Embracing a modern approach not only enhances your professionalism but also builds trust with families.
Routines are important:
Establishing a routine is essential for success. Personally, I dedicate my weekday mornings to sipping coffee while tackling a checklist of business tasks. Whether you prefer a daily or weekly checklist, consistency is crucial. Successful business owners typically invest at least an hour each day in administrative duties, and doula work is no exception. Discover a sustainable routine that works for you and stick to it diligently.
Goals and Intentions:
Take the time to articulate your goals and intentions. Whether you call them goals or intentions, writing them down is vital. Transform these aspirations into actionable steps that fit into your daily routine. Remember, your goals should be specific and achievable; for instance, aiming for 500 new social media followers by a set date is a clear target, unlike a vague desire to simply grow your online presence.
Gratitude - Remember to be Thankful:
Next, cultivating gratitude can significantly enhance your well-being; research indicates that regularly practicing gratitude strengthens this emotional muscle, leading to increased happiness.
Be a Spiritual Doula: Additionally, consider incorporating spiritual elements into your practice, such as prayers, the Rosary, or meditation, to prepare yourself to be the best doula you can be.
Enroll with Catholic Doula: Lastly, enrolling in a Catholic Doula Program, particularly one that focuses on Christ and Marian-centered principles, can provide you with the essential training and support you need to thrive in this rewarding field. 
Schedule a call with Julie at https://calendly.com/doulajuliana or email her at [email protected]


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    Juliana Larsen is the author of the Catholic Doula Blog.

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